Sunday, 20 September 2015
"The Magician's Apprentice" - Overnight Ratings
"The Magician's Apprentice" managed a total of 4.58 million viewers on it's return to BBC1 last night. That's a 21.2% share of the audience. It was the highest rated programme on BBC1 and second highest rated overall after "The X Factor" (7 million).
Overnight ratings do seem a bit low across the board - and the consolidated figures which are released next week will, no doubt, show a substantial increase on the overnight figure. Overnight figures are becoming increasingly unimportant due to the high levels of timeshifting now - and Doctor Who traditionally has a very large timeshift figure.
I expect next week's overnight figures for "The Witch's Familiar" to be lower - the episode clashes with England playing Wales in the Rugby World Cup.