Monday, 21 September 2015

"The Magician's Apprentice" - AI Score

"The Magician's Apprentice" had an Audience Appreciation Index (AI) score of 84.  Series 8 achieved an average score of 83.3.

The Audience Appreciation Index (AI) is a score out of 100 which is used as an indicator of the public’s appreciation for a show. Over 90 is considered exceptional, 85 or over is excellent, 60 or less is poor, and less than 55 is very poor.

52% of those responding strongly agreed that the show was "fresh and new".

Figures also show that an extra 1.1 million watched "The Magician's Apprentice" on catch-up on Sunday and it remains the #1 show currently on BBC iplayer.

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