Tuesday, 26 November 2013
"The Day of the Doctor" - Ratings and AI Figure
The first figures are in and they make rather good reading. In the UK, "The Day of the Doctor" managed overnight ratings of 10.2million, beating "The X Factor" which achieved 7.7million. These figures include those who watched it live on BBC1 and who recorded and watched it prior to 2am - they do not include iplayer or cinema screenings. The full BARB figures are due next week.
Cinema screenings in the UK were pretty fantastic - the show took £1.7million at the box office, placing it in third place for the weekend behind "The Hunger Games: Catching Fire" and "Gravity".
The Audience Appreciation Index figure was also pretty good - it achieved a figure of 88 - anything over 84 is considered "excellent" and it's even more impressive when one considers the large audience.