"The Snowmen" had an AI (Appreciation Index) score of 87. Anything over 85 is considered "excellent". In comparison with previous years, "The Snowmen" matched the highest Christmas AI score for the show with "The End of Time part 1". Last year, "The Doctor, The Widow and The Wardrobe" managed 84.
"The Snowmen" had one of the highest Christmas AI figures - beaten by "Downton Abbey" and "Call the Midwife" who both scored 90.
The repeat of "The Snowmen" last night on BBC3 gained the episode another 0.56m viewers. It managed 7.59m on it's first screening on Christmas Day.
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